Green Marketing and Intention to Buy Green Product: Systematic Literature Review

Normative Dimensions’ Preferences Towards Intention to Purchase Green Food Product

Normative dimensions constitute one of the important elements in the Theory of Reasoned Action (TORA) model. However, the changes of lifestyle over period and different societies have spurred the TORA model constitution and also to vary interpretation of the model itself towards intention to purchase the green food product.Therefore, this paper aims to explorethe underlying dimensionsof normati...

Growth of Green Marketing –A Literature perspective of Green Indian Economy

Green Marketing is becoming a buzz for the society nowadays and people start shifting their demands towards a product which is related towards environmental safeguard. Nowadays companies from different industries sectors are showing their keen interest and taking various initiatives towards green marking. Electronic products having eco safeguard and are less detrimental to the environment are l...

A systematic literature review on green software metrics

Green IT is getting increasing attention in software engineering research. Nevertheless energy efficiency studies have mostly focused on the hardware side of IT, the software role still requires deepening in terms of methods and techniques. Furthermore, it is necessary to understand how to assess the software“greenness” for stimulating the energy efficiency awareness, since early phases of the ...

An Introduction To Green Marketing

Resource-constrained product development: Implications for green marketing and green supply chains

a r t i c l e i n f o Keywords: Sustainability Jugaad Green marketing Frugal engineering New product development While academic debates and practical approaches to green marketing have matured over the past few decades , one central conundrum that has remained unresolved has been the trade-off between the higher prices of green products and the objectives of environmental sustainability. In gen...